Shah Rukh Khan’s ‘Raees’ trailer sets a new record in just 3 hours 35 minutes of its release

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The recently released trailer of Shah Rukh Khan’s upcoming flick Raees has already created history by crossing 100K likes in 3 hours and 35 minutes, making it the fastest trailer to cross 100K likes.

Following the unveiling of the two and a half minute trailer, the hashtag #RaeesTrailer was trending on social media all day, as fans and critics shared their excitement about the film. The film’s spokesperson shared in exultation, “We are extremely happy that the trailer has got such a phenomenal response, the team has worked very hard on the film and we all are extremely excited!”

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Raees hasn’t had a smooth going. First, its original release date — Eid 2016 — had to be set aside, to avoid a clash with Salman Khan’s Sultan. Then, the new date chosen for Raees’ release — Republic Day 2017 — was found to be in direct conflict with Hrithik Roshan’s Kaabil.Even as these issues weighed Raees down, a bigger storm was brewing.
As anti-Pakistan sentiment simmered in India after the Uri attacks in September that left several of our military personnel dead, there were calls to boycott all artistes from across the border. Raees was among the films struck really hard (the other film was Karan Johar’s Ae Dil Hai Mushkil, which had a cameo by Fawad Khan) as it marked the Bollywood debut of Pakistani actress Mahira Khan.

The storm has now settled, and despite calls to replace Mahira, she still continues to be Shah Rukh’s love interest in the film (although reports say her role has indeed been trimmed considerably, in order to avoid backlash).

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